Articles

Step up. Stand out.

Best practice advice, events and news designed to help you step up your public relations game.

Allison Schroeder Allison Schroeder

HPA Ep. 2: Allie Martin / Cincy Lifestyle

In our first episode involving a real-life person, we sit down with the effervescent Allie Martin of WCPO-TV in Cincinnati! We dive into her love of storytelling, favorite causes and how she knows everyone.

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Best Practice Allison Schroeder Best Practice Allison Schroeder

INFOGRAPHIC: Know your media

Public Relations isn’t a one-lane road. More often than not, PR campaigns employ a number of different communications avenues to increase awareness and engage prospective customers. We break it down by paid, earned and owned media. How many of these channels do you typically use?

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Allison Schroeder Allison Schroeder

Quarterly PR Considerations: Q3, 2020

2020 has been an interesting one, for sure. Let’s shift our public relations into offense and start the second half strong with smart and strategic communications that will help you stand out!

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Best Practice Allison Schroeder Best Practice Allison Schroeder

How do I find media contacts?

Have a message, but not sure how to get it in the right hands? Let’s face it, when you don’t know where to start, building a media list can be time-consuming and frustrating (the last. thing any small business owner needs!)

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Success Suites Allison Schroeder Success Suites Allison Schroeder

COVID-19 Success Suite

We’ve launched a turnkey toolkit for organizations in need of making COVID-19 related announcements. This versatile suite includes a templated press release, media advisory, pitch, timeline and usage guide- everything you need to communicate effectively and professionally!

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Best Practice Allison Schroeder Best Practice Allison Schroeder

Public relations + COVID-19

Public relations takes the spotlight during a time when customers and team members need critical reassurance, information and professional communications. We’ve assembled five best practice tips for communicating in the time of COVID-19.

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