How do I find media contacts?

Have a message, but not sure how to get it in the right hands? Let’s face it, when you don’t know where to start, building a media list can be time consuming and frustrating (the last. thing any small business owner needs!) We weigh a few options for you:

Media database services

There are a handful of services that maintain media contacts and allow you to build your own lists.

Pros: These services allow you to easily search by beat, media type or industry focus. They allow you to uncover publications that you may not have had on your radar.

Cons: These services are pricey. Depending on the service, the contacts may not always be up-to-date. These services may not be practical for small businesses that only distribute occasional announcements

Good old fashioned searching

If you’re willing to do the footwork, your contacts are out there.

Pros: Low cost.

Cons: This process can be time consuming. You have to have knowledge of the media landscape and publications and may miss potential opportunities or specific beat reporters.

HPA’s custom curated lists

Let us do the heavy lifting for you. HPA can curate a newsroom media list for you based on market, beat or industry. Let’s find new opportunities, together.

Pros: Customized to your specific needs. Affordable alternative for small businesses. Offers the customization of a media database at a more affordable price point. We do the vetting and the work for you.

Cons: Like all media lists, the relationship building and media relations success is up to you! (But don’t worry, we have help for that, too!)