Public Relations isn’t a one-lane road. More often than not, PR campaigns employ a number of different communications avenues to increase awareness and engage prospective customers. We break it down by paid, earned and owned media. How many of these channels do you typically use?

Have a message, but not sure how to get it in the right hands? Let’s face it, when you don’t know where to start, building a media list can be time-consuming and frustrating (the last. thing any small business owner needs!)

Public relations takes the spotlight during a time when customers and team members need critical reassurance, information and professional communications. We’ve assembled five best practice tips for communicating in the time of COVID-19.